A collection of Samsung mobile phone ads I worked on as part of the creative team at Cheil Worldwide. These ads were designed for various social media platforms to engage local audiences while maintaining Samsung’s global brand standards. In this project, I played a critical role in ideation, storyboarding, and animation, transforming concepts into compelling video ads.

A Series Phones

A series is promoted as the perfect first-time-buyer phone, it’s in the more affordable range and its audience is often young and tech-forward. In these ads, A is for Awesome, we merged images, typography, and colour to create attention-grabbing awesome content.

Fold Phones

Fold phones are Samsung’s most recent flagship phones, with their innovative flexibility and ground-breaking performance, we placed these phones in Samsung’s most recent campaigns and greetings posts to create a lasting impression on people that these are the phones to get